Presence is a Strategy
The industry average for QR code scans at events is 2%. Empower Ocean hit 11%. That number matters not because it’s a vanity metric, but because of where it happened. POSSIBLE 2026 is the event where the sharpest marketers in the nation spend three days debating what actually moves the needle. And in that room, […]
What the 2026 Winter Olympics Reveal About the Next Era of Performance-Driven TV
As live events reclaim their place at the center of media consumption, NBCUniversal is using the 2026 Winter Olympics to showcase what the next era of TV advertising looks like: performance-driven, data-informed, and dynamically optimized in real time. Not surprisingly, NBCUniversal sold out its Olympic inventory, setting yet another Winter Olympics ad sales record. The […]
Why Holding Companies Phase Creativity Out of Media Strategy
The advertising and media investment industry does not suffer from a lack of intelligence or talent. Some of the sharpest strategists, planners, and buyers have longstanding relationships with their clients and respective agencies. However, despite the depth of experience and expertise, media strategies across brands, categories, and competitors continue to look increasingly interchangeable. That sameness […]
The 4 Biggest Media Takeaways from CES 2026
CES has always been a window into what’s next, and this year was no exception. From agentic AI reshaping how media is bought and sold, to brands wrestling with creativity in an age of automation, to live sports tightening their grip on the media ecosystem, CES 2026 revealed where momentum is building, and where marketers […]
5 Media Trend Predictions for 2026
The media landscape doesn’t evolve on a predictable timeline. Platform innovation, shifting consumption habits, and new buying mechanics move at a speed where if you blink, you probably missed it. For brands, keeping pace isn’t just about awareness, it’s about knowing where to lean in, when to pivot, and how to extract real value from […]
Video Podcasting Isn’t Replacing Audio, It’s Expanding Beyond It
Podcasting is undergoing one of its most meaningful shifts since the medium went mainstream. But contrary to the surface-level narrative, audio isn’t disappearing. In fact, listening habits are remaining remarkably consistent. What is changing, however, is where podcasts live, how audiences discover them, and the formats they extend into. As podcasts blur into YouTube, CTV, […]
[Video] The Next Wave of Streaming Consolidation: What It Means for the Industry and Advertisers
The streaming industry is no stranger to shakeups. Ironically, the volatility of consolidation and change is one of the main constants in the industry. The latest merger reports that Warner Bros. Discovery rejected an acquisition bid from Paramount, sparking speculation that multiple suitors may soon be circling. To unpack what this moment says about the […]
[Video] The Future of Late Night
Late night television, once a cornerstone of American culture and a consistent part of the media mix is undergoing a shrinking platform. Within just weeks, two major franchises made headlines: For decades, late night offered advertisers a unique combination of cultural influence, celebrity access, and a brand-safe environment. Today, that value proposition is eroding. To […]
Ocean Media and BetMGM Win 2025 MediaPost OMMA Award
We are thrilled to announce that MediaPost has selected BetMGM and Ocean Media’s submission as the winner of the 2025 MediaPost OMMA (Online Media, Marketing, and Advertising) Awards in the category of Podcasts/Digital Audio! This achievement reflects the power of our partnership with BetMGM, showcasing the shared dedication, strategic alignment, and expertise that drove both […]
Ocean Media and Empower Media Merge to Form Empower Ocean Media Group, Now the Second-Largest Independent Media Agency Group in the U.S.
In a bold move set to redefine the media industry, Empower Media, celebrating 40 years of excellence, and Ocean Media, with 29 years of performance-driven results, have merged to create Empower Ocean Media Group, becoming the second-largest, full-funnel independent media agency group in the U.S., managing $1.5 billion in combined media billings. This merger partners […]