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Data Science & Measurement by Ocean Media

Data Science
& Measurement

Data Science
& Measurement

Data Science & Measurement

We engineer performance as a repeatable system and hold media accountable through measurement, data, and technology that turn investment into verified business outcomes. Our platform delivers precision analytics, optimizing in motion—driving smarter decisions, stronger returns, and full visibility. Clients have real-time access to performance, clear decision pathways, and the confidence to act. Don’t outspend. Outsmart.
We engineer performance as a repeatable system and hold media accountable through measurement, data, and technology that turn investment into verified business outcomes. Our platform delivers precision analytics, optimizing in motion—driving smarter decisions, stronger returns, and full visibility. Clients have real-time access to performance, clear decision pathways, and the confidence to act. Don’t outspend. Outsmart.
Contact Us

Our Approach

Data

Data is the lifeblood of everything we do—and we're greedy for it. As a data-first agency, we layer qualitative and quantitative insights from first and third-party sources, each dataset adding a new lens to decode performance and unlock hidden opportunities. Every media negotiation, performance optimization, and strategic pivot is powered by our insatiable appetite for understanding what drives results. Our ever-expanding data library captures the full spectrum of media intelligence from ratings and delivery metrics to audience behavior, pricing dynamics, program preferences, and response patterns which fuel our analytics engine.

Precision Analytics

Our team brings decades of marketing analytics expertise paired with rigorous training, intellectual curiosity, and an uncommon passion for measurement. Whether we're forecasting market shifts, unraveling complex attribution, spotting emerging patterns, or weighing true cost and lasting value, media investments are made quickly and confidently.

Advanced Tech Platform

Our unified platform integrates planning, buying, data, and analytics into a single intelligence ecosystem that delivers centralized insights and streamlined execution. Clients gain 24/7 access to comprehensive performance intelligence, including granular metrics, viewership patterns, predictive trends, and optimization opportunities driving continuous improvement and superior outcomes across the entire media lifecycle.

  • Data

    Data is the lifeblood of everything we do—and we're greedy for it. As a data-first agency, we layer qualitative and quantitative insights from first and third-party sources, each dataset adding a new lens to decode performance and unlock hidden opportunities. Every media negotiation, performance optimization, and strategic pivot is powered by our insatiable appetite for understanding what drives results. Our ever-expanding data library captures the full spectrum of media intelligence from ratings and delivery metrics to audience behavior, pricing dynamics, program preferences, and response patterns which fuel our analytics engine.

  • Precision Analytics

    Our team brings decades of marketing analytics expertise paired with rigorous training, intellectual curiosity, and an uncommon passion for measurement. Whether we're forecasting market shifts, unraveling complex attribution, spotting emerging patterns, or weighing true cost and lasting value, media investments are made quickly and confidently.

  • Advanced Tech Platform

    Our unified platform integrates planning, buying, data, and analytics into a single intelligence ecosystem that delivers centralized insights and streamlined execution. Clients gain 24/7 access to comprehensive performance intelligence, including granular metrics, viewership patterns, predictive trends, and optimization opportunities driving continuous improvement and superior outcomes across the entire media lifecycle.

Data Science & Measurement

CORE SERVICES

SUPERIOR RESULTS

added value on the Radio buy when live DJ reads with true authenticity sharing Lainey’s love of Whataburger. Invaluable Added Value.
0 %
  • 24
  • %
added value on the Radio buy when live DJ reads with true authenticity sharing Lainey’s love of Whataburger. Invaluable Added Value.
See case study
incremental holiday revenue
$ 0 M
  • $
  • 133.48
  • M
incremental holiday revenue
See case study
YoY Revenue Growth
+ 0 %
  • +
  • 29
  • %
YoY Revenue Growth
See case study
BetMGM white logo
OOH Campaign Total Impressions
0 M
  • 157.4
  • M
OOH Campaign Total Impressions
See case study
Search Lift
0 %
  • 5,137
  • %
Search Lift
See case study
Increase in Overall Traffic and Key Metrics
0 %
  • 56
  • %
Increase in Overall Traffic and Key Metrics
See case study
BetMGM white logo
Increase in Purchase Intent
0 %
  • 326
  • %
Increase in Purchase Intent
See case study
logo client mintmobile white
Increase in daily transactions vs prior year
0 %
  • 25
  • %
Increase in daily transactions vs prior year
See case study
Increase in Overall Traffic and Key Metrics
0 %
  • 56
  • %
Increase in Overall Traffic and Key Metrics
See case study
Search Lift
0 %
  • 5,137
  • %
Search Lift
See case study
See all case studies

Don't Take Our Word For It...

Don't Take Our Word For It...

priceline.com logo
Ocean Media has been a key partner over the past two decades. Their data driven media approach allows us to execute strategic and efficient media buys. We are very proud of what has been accomplished together since Priceline’s launch in 1998.
Brett Keller, CEO of Priceline
Brett Keller

CEO, Priceline 

BetMGM logo
Ocean Media’s team has been absolutely, core to our success. They understand our business and our ambition, the hyper-competitive media market in our category, and the complexity of managing what is a different customer proposition in every state.
Matt Prevost, CFO of BetMGM
Matt Prevost

Chief Revenue Officer, BetMGM

Purple Mattress
In an ever-changing media landscape, we were thrilled Ocean Media manages our business with collaborative cross functional media experts, allowing us to tap into different skills sets to deliver innovative omnichannel marketing solutions.
Cheryl DeGrasse - vice president of purple.com
Cheryl DeGrasse

Vice President of Acquisition & Retention, Purple.com

Mint mobile logo
I’ve never purchased broadcast like this before. Ocean wraps the fundamentals of smart media planning with spot-level performance to optimize spend. We’re continuously testing creative, daypart, network, and programming. Start with a target, and let performance and analytics drive the optimization. Incredible!
Aron North, CMO Mint Mobile
Aron North

CMO, Mint Mobile

I’ve worked with the team at Ocean Media for over ten years, bringing them from one brand to the next. They are true business partners who bring strategic and performance rigor to our brand building. The team constantly analyzes our buys and brings forward new opportunities to ensure every dollar is working as hard as possible to meet our objectives. We respect and challenge each other and the result has been a great partnership that’s helped build high performing brands.
Rachel Mahoney, SVP Marketing and Brand Strategy, Vroom
Rachel Mahoney

CMO, Shutterstock

From our extraordinary creative to laser-focus media plans generated by our agency team, we have not only primed the pump. we are in full acceleration mode.
Gil Phipps

Former CMO of Sprouts

Empower really immerses themselves in our business and they push us creatively. I always get the “A” team!
Mark Fedyk

President & COO, Jockey

Let your brands

GROW FEARLESSLY

Contact Us
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Capabilities

Data Science & Measurement

Strategy & Insights

Media Planning & Buying

Creative & Entertainment

About

About

Meet the Team Leadership

Culture

Case Studies

News & Insights

Contact Us