Data Science & Measurement by Ocean Media

Creative
& Entertainment

Creative &
Entertainment

Creative & Entertainment

We use our proprietary technology to access run-time audience intelligence to see where attention is forming before it becomes obvious… across streaming, sports, creators, audio, and emerging platforms. We help brands buy attention efficiently, create attention through entertainment and partnerships, and own attention through repeatable moments and ecosystems. Culture isn’t guessed. It’s anticipated and activated.

We use our proprietary technology to access run-time audience intelligence to see where attention is forming before it becomes obvious… across streaming, sports, creators, audio, and emerging platforms. We help brands buy attention efficiently, create attention through entertainment and partnerships, and own attention through repeatable moments and ecosystems. Culture isn’t guessed. It’s anticipated and activated.

Our Approach

Creative Strategy

Every creative engagement starts with one question: What should this brand stand for in culture now? From there, we build creative strategies based in audience insight and business objectives. Our work connects data and instinct, using behavioral signals and storytelling to move brands forward.

Content & Production

Great ideas only matter if they’re executed with craft. We develop and produce creative across every format: from high-impact brand storytelling to modular content built for scale across digital, social, CTV, audio, and experiential. It’s fast, fluid, and platform native.

Entertainment Partnerships

Entertainment is where culture forms and where brands earn relevance. Not only do we build the content, we form partnerships with celebrity talent, creators, publishers, platforms, and entertainment properties to place brands inside the moments people care about most.

Integration & Impact

Creative and entertainment only work if they connect back to outcomes. We integrate creative thinking directly into media strategy. Performance is measured across attention, engagement, brand lift, and business results, to make sure creative is accountable.

Creative Strategy
Every creative engagement starts with one question: What should this brand stand for in culture now? From there, we build creative strategies based in audience insight and business objectives. Our work connects data and instinct, using behavioral signals and storytelling to move brands forward.
Content & Production
Great ideas only matter if they’re executed with craft. We develop and produce creative across every format: from high-impact brand storytelling to modular content built for scale across digital, social, CTV, audio, and experiential. It’s fast, fluid, and platform native.
Entertainment Partnerships
Entertainment is where culture forms and where brands earn relevance. Not only do we build the content, we form partnerships with celebrity talent, creators, publishers, platforms, and entertainment properties to place brands inside the moments people care about most.
Integration & Impact
Creative and entertainment only work if they connect back to outcomes. We integrate creative thinking directly into media strategy. Performance is measured across attention, engagement, brand lift, and business results, to make sure creative is accountable.

CREATING CULTURE

TOOTSIE

Tootsie is Broadway’s newest record breaking musical comedy produced by our very own, Chris & Ashlee Clarke! It was nominated for 11 Tony Awards, including Best Musical, and won two Tonys: Best Actor and Best Book.

JASON MOMOA

Jason Momoa launched his water brand exclusively at Sprouts Farmers Market—driving all the social media buzz himself at no cost to Sprouts. We we deliver exclusive celebrity launches that activate built-in fan bases to generate cultural relevance and store demand.

LAINEY WILSON

Whataburger introduced its new ambassador Lainey Wilson and National Honey Butter Day, while we helped activate local DJs across iHeartMedia and Cumulus Media to organically amplify brand love— turning media into added-value cultural impact at no extra cost.

AMERICAN BUFFALO

JUSTIN BIEBER

WAB x CMAs

American Buffalo returns to Broadway with a glittering cast. Tony Award winner Laurence Fishburne stars as Donny, alongside Oscar winner Sam Rockwell as poker buddy Teach and Golden Globe Award winner Darren Criss as ‘gofer’ Bobby.

We secured Samsung’s integration into Justin Bieber and Benny Blanco’s Lonely music video—at no cost—and aligned the campaign launch with the video release for maximum cultural impact.

We leveraged CMA Awards to secure Whataburger’s backstage catering during rehearsals— capturing authentic talent interactions for Empower at no cost to the brand.

CREATING CULTURE

TOOTSIE

JASON MOMOA

LAINEY WILSON

AMERICAN BUFFALO

JUSTIN BIEBER

WAB x CMAs

We secured Samsung’s integration into Justin Bieber and Benny Blanco’s Lonely music video—at no cost—and aligned the campaign launch with the video release for maximum cultural impact.

We leveraged CMA Awards to secure Whataburger’s backstage catering during rehearsals— capturing authentic talent interactions for Empower at no cost to the brand.

Our media partners

SUPERIOR RESULTS

Don't Take Our Word For It...

Ocean Media has been a key partner over the past two decades. Their data driven media approach allows us to execute strategic and efficient media buys. We are very proud of what has been accomplished together since Priceline’s launch in 1998.

Ocean Media’s team has been absolutely, core to our success. They understand our business and our ambition, the hyper-competitive media market in our category, and the complexity of managing what is a different customer proposition in every state.

In an ever-changing media landscape, we were thrilled Ocean Media manages our business with collaborative cross functional media experts, allowing us to tap into different skills sets to deliver innovative omnichannel marketing solutions.

I’ve never purchased broadcast like this before. Ocean wraps the fundamentals of smart media planning with spot-level performance to optimize spend. We’re continuously testing creative, daypart, network, and programming. Start with a target, and let performance and analytics drive the optimization. Incredible!

I’ve worked with the team at Ocean Media for over ten years, bringing them from one brand to the next. They are true business partners who bring strategic and performance rigor to our brand building. The team constantly analyzes our buys and brings forward new opportunities to ensure every dollar is working as hard as possible to meet our objectives. We respect and challenge each other and the result has been a great partnership that’s helped build high performing brands.

From our extraordinary creative to laser-focus media plans generated by our agency team, we have not only primed the pump. we are in full acceleration mode.

Empower really immerses themselves in our business and they push us creatively. I always get the “A” team!

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Data Science & Measurement by Ocean Media

Creative
& Entertainment

Creative &
Entertainment

Creative & Entertainment

Our Approach

Our media partners

Don't Take Our Word For It...

Don't Take Our Word For It...

Brett Keller

Matt Prevost

Cheryl DeGrasse

Aron North

Rachel Mahoney

Gil Phipps

Mark Fedyk

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