Data Science & Measurement by Ocean Media
Creative
&
Entertainment
Creative &
Entertainment
Entertainment
Creative & Entertainment
We use our proprietary technology to access run-time audience intelligence to see where attention is forming before it becomes obvious… across streaming, sports, creators, audio, and emerging platforms. We help brands buy attention efficiently, create attention through entertainment and partnerships, and own attention through repeatable moments and ecosystems. Culture isn’t guessed. It’s anticipated and activated.
Our Approach
Every creative engagement starts with one question: What should this brand stand for in culture now? From there, we build creative strategies based in audience insight and business objectives. Our work connects data and instinct, using behavioral signals and storytelling to move brands forward.
Great ideas only matter if they’re executed with craft. We develop and produce creative across every format: from high-impact brand storytelling to modular content built for scale across digital, social, CTV, audio, and experiential. It’s fast, fluid, and platform native.
Entertainment is where culture forms and where brands earn relevance. Not only do we build the content, we form partnerships with celebrity talent, creators, publishers, platforms, and entertainment properties to place brands inside the moments people care about most.
Creative and entertainment only work if they connect back to outcomes. We integrate creative thinking directly into media strategy. Performance is measured across attention, engagement, brand lift, and business results, to make sure creative is accountable.
- Creative Strategy
Every creative engagement starts with one question: What should this brand stand for in culture now? From there, we build creative strategies based in audience insight and business objectives. Our work connects data and instinct, using behavioral signals and storytelling to move brands forward.
- Content & Production
Great ideas only matter if they’re executed with craft. We develop and produce creative across every format: from high-impact brand storytelling to modular content built for scale across digital, social, CTV, audio, and experiential. It’s fast, fluid, and platform native.
- Entertainment Partnerships
Entertainment is where culture forms and where brands earn relevance. Not only do we build the content, we form partnerships with celebrity talent, creators, publishers, platforms, and entertainment properties to place brands inside the moments people care about most.
- Integration & Impact
Creative and entertainment only work if they connect back to outcomes. We integrate creative thinking directly into media strategy. Performance is measured across attention, engagement, brand lift, and business results, to make sure creative is accountable.
CREATING CULTURE
DYLAN SCOTT
Build upon the growing stardom of Dylan Scott to bring love of Jockey Outdoors to the next generation of country music fans.
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JAMES CAMERON
We embed technical brands in cultural entertainment moments— like TE Connectivity’s Alita: Battle Angel partnership—driving 15.5M impressions, 16M TikTok views, and 7,130 new contacts while positioning the brand as innovative and forward- thinking.
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TRACKHOUSE
We harnessed the horsepower of Ross Chastain, Daniel Suárez and the Trackhouse Racing Team to rev up attention for Jockey.
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LUKE BRYAN
We create exclusive celebrity brand launches that turn cultural moments into audience attention—like Jockey Outdoors activating Luke Bryan at the CMAs to tap into his fan base and drive immediate relevance with high- intent consumers in an iconic live entertainment setting.
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SELENA GOMEZ
We tap into authentic brand love —like when Selena Gomez shared Benny Blanco’s Whataburger gesture as one of her favorite relationship moments—driving cultural impact at no cost to the brand.
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WAB x VENGEANCE
We proactively open the door for brand integrations by working directly with studios and networks—securing moments like Whataburger’s iconic placement in Vengeance at no cost to the brand.
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Our media partners
SUPERIOR RESULTS
- 24
- %
added value on the Radio buy when live DJ reads with true authenticity sharing Lainey’s love of Whataburger. Invaluable Added Value.
- $
- 133.48
- M
incremental holiday revenue
- +
- 29
- %
YoY Revenue Growth
- 157.4
- M
OOH Campaign Total Impressions
- 5,137
- %
Search Lift
- 56
- %
Increase in Overall Traffic and Key Metrics
- 326
- %
Increase in Purchase Intent
- 25
- %
Increase in daily transactions vs prior year
- 56
- %
Increase in Overall Traffic and Key Metrics
- 5,137
- %
Search Lift
Don't Take Our Word For It...
Don't Take Our Word For It...
Brett Keller
CEO, Priceline
Matt Prevost
Chief Revenue Officer, BetMGM
Cheryl DeGrasse
Vice President of Acquisition & Retention, Purple.com
Aron North
CMO, Mint Mobile
Rachel Mahoney
CMO, Shutterstock

Gil Phipps
Former CMO of Sprouts

Mark Fedyk
President & COO, Jockey