BetMGM is the premier online betting service, providing a superior user experience for sports betting or casino gaming, using their web or app platform.
BetMGM
Industry
Entertainment (Sports and Casino)
Strategic OOH Campaign Cuts Through the Noise in Las Vegas During The Big Game
Services Provided
- Cross Channel Media Planning and Buying
- Competitive Tracking
- Interactive and 3D Marketing
01 Challenges
BetMGM, a leading sports betting and gaming entertainment company, sought to dominate the Las Vegas market during the city’s week-long events for the big game. The NFL imposed strict advertising guidelines, creating significant challenges for the campaign. Clean zone restrictions limited potential OOH placements, requiring the team to be highly creative in maximizing exposure within allowed areas.
To overcome these challenges, the BetMGM and Ocean Media team focused on strategic placements that would deliver the highest impact.
02 Approach
The campaign focused on a multi-channel Out-Of-Home (OOH) strategy designed to engage visitors from arriving in Las Vegas until reaching their final destination. By strategically placing a variety of OOH assets throughout the city, BetMGM aimed to capture the attention of its target audience at every touchpoint. Key components of the campaign included: aerial banners, digital boards with 3D motion, car wraps, airport takeover digital displays, and static displays.
What we did
- Commanding attention from above, aerial banners created a striking visual impact, reinforcing BetMGM’s dominance in the market.
- High-impact digital boards with 3D motion delivered dynamic and engaging creative, immersing viewers in the BetMGM brand experience.
- A fleet of 100 wrapped vehicles transformed the city’s streets into mobile billboards, ensuring maximum visibility and brand exposure.
- Targeting visitors as they arrived in Las Vegas, high-impact digital displays within the airport created an immediate and lasting impression.
- Static displays, including billboards, posters, and other signage were placed in high-traffic areas around Las Vegas.
- Delivery metrics provided insights into the reach and frequency of the campaign, while uplift analysis was used to measure the increase in key performance indicators (KPIs) on the day of the big game.