BetMGM is the premier online betting service, providing a superior user experience for sports betting or casino gaming, using their web or app platform.
BetMGM
Industry
Entertainment (Sports and Casino)
Delivering game winning media strategies in a burgeoning category
Services Provided
- Channel Measurement and Optimization
- Competitive Tracking
- Cross Channel Media Planning and Buying
- Brand Studies
- On-demand Performance Dashboard
01 Challenges
We needed to quickly create brand awareness, preference, and momentum in building market share as new states legalize online sports and casino gaming. The media strategy was unique for each state based on regulations, products involved, as well as geography and competitive environment.
02 Approach
Our strategy was to develop nimble media plans to outsmart not outspend the already entrenched competition. We focused on targeting key markets to drive share of voice and utilized cross-platform performance measurement tools to gain insights needed to optimize the investments more effectively.
What we did
- Utilized a multi-touch approach—TV, Streaming, Radio, Digital Audio, Mobile, Out-Of-Home, Print, and Sponsorship.
- Aligned media spend with key betting moments.
- Complement a mix of premium inventory with very efficient programming.
- Used conversion data to optimize against creative, networks, programs, and dayparts.
- Secured added value, extending our presence in the market at no additional cost.
