Ocean Media Asks: Who is the inspirational woman in your life?
In celebration of International Women’s Day, we asked our Ocean Media colleagues to recognize a woman in their life who helped guide, mentor, or inspired their career path, or played a pivotal role in where they are today. It could be a boss, a co-worker, a teacher, a parent, a community leader, etc. Here are […]
Ocean Media Asks: What Is Your All-Time Favorite Super Bowl Ad?
One of the great aspects of the Super Bowl is there is something for everyone. Whether you are a football fan, TV viewer, or enjoy the spectacle of a live event from your couch or at a party, America’s biggest unofficial holiday brings eyeballs to screens like no other. And since advertising (and oh yeah, […]
Mastering the FAST Lane: Why Free Ad-Supported TV Deserves Your Ad Spend in 2024
Free ad-supported TV (FAST) has continually risen over the years to compete with major subscription streaming platforms for viewers. In 2023, it reached over 100 million viewers, and recent data suggests it will continue to grow. FAST channels stand out due to their natural allure for consumers—particularly during times of economic uncertainty, where free content […]
The 4 Biggest Takeaways from CES 2024
It’s been said that there is something for everyone at the Consumer Electronics Show (CES). And it’s true, especially if you’ve been following the latest developments in media and advertising. Once again, CES 2024 showcased groundbreaking developments and revealed trends that will shape the landscape in the coming year and beyond. From the evolution of […]
4 Influencer Marketing Trends to Expect in 2024
For a variety of reasons, influencer marketing is a creative solution for many brands that can’t produce brand-centric first creative with lots of dollars behind it. It’s also the way consumers are using and consuming content on key social platforms such as TikTok, Instagram and YouTube. Short-form, user-generated content like shorts and reels provides authenticity […]
Podcast Media Buying: What’s the right strategy for your advertising?
By Kristen Coseo and Ally Kandel We’ve discussed why your brand needs to embrace podcast advertising and diversify spending into the medium. Let’s say you’ve made the case for investment and are allocating budget towards podcasts, now what? Podcast advertising isn’t as simple as looking at Apple’s Top 100 and spending your ad money on […]
How Implicit Bias Affects Advertising and What Brands Can Do About It
We all possess both positive and negative biases, many of which operate subconsciously, influencing our actions without our awareness. However, what occurs when these unconscious biases seep into advertising? This can occur in different ways. One of the most common is through the creative messaging in advertising campaigns. This includes issues like a lack of […]
Diversifying Ad Spending: Why Brands Need to Embrace Podcast Advertising
If it seems like a new podcast series drops every day, it may not be your imagination and closer to reality than hyperbole. That’s a welcome development if you are an advertiser who is looking for a new avenue to broadcast your message. As the space continues to mature, brands that embrace podcast advertising strategically […]
Recap: Top Vendors Present at Ocean Media’s Inaugural OOH Media Days
In 2023, the US digital out-of-home (DOOH) advertising sector accounts for a substantial 31.4% of the overall out-of-home (OOH) ad spend according to eMarketer. This recovery comes on the heels of a dip caused by the pandemic. Impressively, the US DOOH spending is expected to reach a substantial $2.87 billion this year, and forecasts anticipate […]
TV/OTT Media Strategy: Brand Building vs. Performance
A growing trend among performance marketers, predominantly e-commerce businesses, is their reevaluation of the role of linear television, and by extension, over-the-top (OTT,) in their channel mix strategy. Traditionally, performance marketers have considered linear TV and OTT as acquisition channels that supply mass reach and scale and evaluated their efficacy against a cost-per-acquisition goal or […]