Smarter Media Investments by Ocean Media

BETTER. FASTER.

CLIENT RESULTS, GUARANTEED.

CLIENT RESULTS, GUARANTEED.

Empower Ocean is a technology-enabled media investment firm.

We treat media spend as capital deployment, not a cost center, and we hold ourselves accountable to incremental revenue and enterprise value, not just campaign impressions.

We’re built to move fast, measure what matters, and prove the return on every dollar we touch. Not at the end of a campaign. In real time.

BETTER. FASTER.

CLIENT RESULTS, GUARANTEED.

Empower Ocean is the first cultural velocity + capital discipline media company.

We are a technology enabled media investment firm, built to out-buy, out-think, and outperform traditional media agencies. If marketing is capital deployment, then we must be accountable to capital return. That means we don’t just report performance metrics. We tie media investment to incremental revenue, margin durability, and enterprise value creation.

BOLD LEADERSHIP

Our team blends decades of media and technology expertise with cultural vision and creative audacity guiding the company’s mission to outperform expectations.

Ashlee Clarke
CEO & Co-Chairwoman

Chris Clarke
Executive Chairman

Ashlee Clarke
CEO & Co-Chairwoman

Chris Clarke
Executive Chairman

CLIENTS

SCALE BUILT OVER DECADES.

DESIGNED FOR NOW.

SCALE BUILT OVER DECADES

DESIGNED FOR NOW.

Formed by the combination of Empower Media (41 years) and Ocean Media (30 years), we’ve created one of the largest independent media investment firms in the U.S. We are your technology-powered growth partner at the intersection of media, entertainment, and culture. With 400 professionals across New York, Los Angeles, Chicago, and Palm Beach, and $1.5B+ in combined media billings, we offer efficiencies of scale with the responsiveness and focus of brand specialists across QSR, retail, CPG, services, and growth brands.

An innovative, holistic approach that

drives results.

An innovative, holistic approach that

drives results.

An innovative,
holistic approach that

drives results.

Managing media investments across all platforms and devices

Managing media investments across all platforms and devices

SUPERIOR RESULTS

added value on the Radio buy when live DJ reads with true authenticity sharing Lainey’s love of Whataburger. Invaluable Added Value.

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added value on the Radio buy when live DJ reads with true authenticity sharing Lainey’s love of Whataburger. Invaluable Added Value.

added value on the Radio buy when live DJ reads with true authenticity sharing Lainey’s love of Whataburger. Invaluable Added Value.

0 %

added value on the Radio buy when live DJ reads with true authenticity sharing Lainey’s love of Whataburger. Invaluable Added Value.

ENTERTAINMENT MEDIA

COACHELLA

JD Sports’ connection to culture was deepened when we brokered a partnership with Interscope Records for its highly coveted Coachella weekend event. The collaboration featured a JD Sports gifting suite, placing the brand directly in front of influential artists, creators, and cultural tastemakers during one of the year’s most talked-about entertainment moments.

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ED SHEERAN

Ed Sheeran gave an unprompted shoutout to Whataburger on the popular “Call Her Daddy” podcast. He claimed, “Whataburger bangs the most” of any burger in the U.S.

This was done without any official sponsorship by the brand.

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MATTHEW MCCONAUGHEY

During a Lightning Round with Mythical Kitchen, Matthew McConaughey gave a shout-out to the iconic Texas burger chain, praising its signature taste and giving the brand a moment in the spotlight. For a brand with deep Texas roots, getting love from one of the state’s most recognizable stars is a pretty great moment!

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EVA LONGORIA

On TikTok, actress Eva Longoria detailed the specifics of her glowing love for the Whataburger brand. Unprompted, she declared: “Doesn’t Whataburger just make everything better…”

Her testimonial and enthusiastic love of the brand was unpaid and unsolicited.

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SATURDAY NIGHT LIVE

In a Saturday Night Live sketch featuring Matt Damon and Sarah Sherman, Whataburger was organically referenced during a comedic exchange, further highlighting the brand’s growing presence within pop culture and entertainment.

Like the strongest modern brand moments, the mention was completely unpaid and unsolicited.

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DYLAN SCOTT

Build upon the growing stardom of Dylan Scott to bring love of Jockey Outdoors to the next generation of country music fans.

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Don't Take Our Word For It...

Don't Take Our Word For It...

Ocean Media has been a key partner over the past two decades. Their data driven media approach allows us to execute strategic and efficient media buys. We are very proud of what has been accomplished together since Priceline’s launch in 1998.

Ocean Media’s team has been absolutely, core to our success. They understand our business and our ambition, the hyper-competitive media market in our category, and the complexity of managing what is a different customer proposition in every state.

In an ever-changing media landscape, we were thrilled Ocean Media manages our business with collaborative cross functional media experts, allowing us to tap into different skills sets to deliver innovative omnichannel marketing solutions.

I’ve never purchased broadcast like this before. Ocean wraps the fundamentals of smart media planning with spot-level performance to optimize spend. We’re continuously testing creative, daypart, network, and programming. Start with a target, and let performance and analytics drive the optimization. Incredible!

I’ve worked with the team at Ocean Media for over ten years, bringing them from one brand to the next. They are true business partners who bring strategic and performance rigor to our brand building. The team constantly analyzes our buys and brings forward new opportunities to ensure every dollar is working as hard as possible to meet our objectives. We respect and challenge each other and the result has been a great partnership that’s helped build high performing brands.

From our extraordinary creative to laser-focus media plans generated by our agency team, we have not only primed the pump. we are in full acceleration mode.

Empower really immerses themselves in our business and they push us creatively. I always get the “A” team!

The Empower Ocean Media Group team deeply understands our business and goals, and have translated that into a highly effective media strategy. Their ability to stay focused on long-term goals while remaining flexible and dynamic in execution has been a huge asset, and we’ve appreciated the hands-on partnership along the way.

AWARDS & ACCOLADES

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